shootmytruck.com is setting up an ice cream truck fashioned after Sweet Tooth's ride in the Twisted Metal series of games, somewhere in the desert, with a SAW pointing at it. The trigger on the SAW being controlled via the internet by the winners of a drawing. On the 14th the lucky winners will be expected to fire around 100,000 rounds downrange at said truck (or a couple-days worth of action).
More games (more anythings) should market themselves like this. Hell, I might just have to buy the damn thing now.
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